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THE LATEST & GREATEST EXHIBIT CONCEPTS NEWS
Exhibit Concepts is bringing two clients, Bracco and Sectra, to the halls of McCormick Place for the annual Radiological Society of North America trade show.
At Exhibit Concepts (ECI), we love inviting industry leaders to spark new perspectives and keep us ahead of the creative curve. We recently had the
DAYTON, OH, August 4, 2021 – Kelli Glasser, President and CEO of Exhibit Concepts, Inc. (ECI), announced the promotion of Jeff Hannah to Vice President of Strategy. Glasser’s move will allow Hannah to have a broader impact across the organization in terms of strategic direction, as well as thought leadership.
As trade shows were shutting down in 2020, OTC Daihen, Inc. made a dramatic pivot to a virtual show with zero hesitation. OTC called upon ECI to leverage our skills, and new virtual platform, VExP, through NEXT Lab. Their proprietary virtual event was created within three months, equipped with live sessions, valuable resources, 1:1 meetings, chat options, and a safe space for attendees to utilize these offerings.
Due to the disruption COVID-19 caused to face-to-face marketing in 2020 and early 2021, many in-person events have been rescheduled to the 2nd half of 2021. Should you participate in a rescheduled face-to-face event even if the next regularly scheduled event will be held in nine months or less?
With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.
Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.
EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.
For years, touch screens have been a big part of interactive strategies. However, the COVID-19 pandemic has raised new health and safety concerns, challenged many traditional “hands on” interactives, and created the need for safer, touchless alternatives.
ECI has named Jamie Vandeberg Creative Director. Vandeberg will oversee the Creative department, which includes Certified Interpretive Planners; 3D Designers of trade shows, museums, interiors, and experiential education centers; content and curriculum specialists; and Graphic Design.
On June 2, 2021, dozens of professionals from different segments of the exhibitions ecosystem gathered virtually to conduct meetings with congressional staff members to advocate in support of our industry’s post-Covid recovery.
While there are many differences between virtual and physical trade shows, there are some notable similarities as well. Areas such as following a timeline, creating engaging content, and staying true to your goals are universal to both in-person and online events.
When the Dr. Sarah Jandruko Academy for Early Learners in Mansfield, Texas first opened its doors and students began to fill the rooms, we asked teachers, administrators, and stakeholders (what we thought would be) a simple question, “What’s your favorite room?”
Many events have been impacted by COVID-19, and the Trade Show Checklist will help you consider and think about all the things you need to prepare for, from pre-show all the way to post-show.