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THE LATEST & GREATEST EXHIBIT CONCEPTS NEWS

Get In Formation: How to Align Sales & Marketing

In every organization, it is very important to get sales and marketing in alignment and on the same page. These tips will help you get…

We’re Back on the Road Again    

Overall, there is a strong sense of hope from show organizers, exhibitors, and attendees throughout the country. We’ve been making significant adjustments since March 2020 and are proving more resilient as the days, weeks, and months pass by.  

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Future Forecast: Partly Sunny & Warming

Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.

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Case Study: OTC Daihen Virtual Event

As trade shows were shutting down in 2020, OTC Daihen, Inc. made a dramatic pivot to a virtual show with zero hesitation. OTC called upon ECI to leverage our skills, and new virtual platform, VExP, through NEXT Lab. Their proprietary virtual event was created within three months, equipped with live sessions, valuable resources, 1:1 meetings, chat options, and a safe space for attendees to utilize these offerings.

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Kellogg's Virtual Event

Kellogg’s | Creating a Virtual Event

With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.

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Brand

Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.  

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NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More