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THE LATEST & GREATEST EXHIBIT CONCEPTS NEWS
Get In Formation: How to Align Sales & Marketing
In every organization, it is very important to get sales and marketing in alignment and on the same page. These tips will help you get…
We’re Back on the Road Again
Overall, there is a strong sense of hope from show organizers, exhibitors, and attendees throughout the country. We’ve been making significant adjustments since March 2020 and are proving more resilient as the days, weeks, and months pass by.
GBAC SANITIZATION & SAFETY—WHAT GBAC MEANS FOR YOUR NEXT EVENT
GBAC can help you adopt best practices for your space, such as creating a cleaning sterile schedule, knowing when and what to clean, as well as how to properly sanitize and which products to use to provide a safe experience for everyone.
STYLE AND SUBSTANCE: Create Thoughtful Tech Solutions that Stand Out at Trade Shows
How can your brand stand out at as more and more innovative tech continues to become more accessible across the board?
Future Forecast: Partly Sunny & Warming
Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.
New Executives to Lead Growth at Exhibit Concepts, Inc.
DAYTON, OH, September 8, 2021 – Kelli Glasser, Owner and CEO of Exhibit Concepts, Inc. (ECI), announces the promotions of Ellen Kaminski to President and Chief Operating Officer, and Emily Gaster to Chief
MORE THAN A LOGO: Does your brand tell a story?
Stop and ask a random person on the street what they think of when they hear the word “brand” and chances are they’ll say something
Making History with Unforgettable Exhibits: Industry Historian Charles Pappas Shares with ECI Team
At Exhibit Concepts (ECI), we love inviting industry leaders to spark new perspectives and keep us ahead of the creative curve. We recently had the
Jeff Hannah Assumes New Role of Vice President of Strategy at Exhibit Concepts Inc.
DAYTON, OH, August 4, 2021 – Kelli Glasser, President and CEO of Exhibit Concepts, Inc. (ECI), announced the promotion of Jeff Hannah to Vice President of Strategy. Glasser’s move will allow Hannah to have a broader impact across the organization in terms of strategic direction, as well as thought leadership.
Case Study: OTC Daihen Virtual Event
As trade shows were shutting down in 2020, OTC Daihen, Inc. made a dramatic pivot to a virtual show with zero hesitation. OTC called upon ECI to leverage our skills, and new virtual platform, VExP, through NEXT Lab. Their proprietary virtual event was created within three months, equipped with live sessions, valuable resources, 1:1 meetings, chat options, and a safe space for attendees to utilize these offerings.
Oh No…The Same Show Slated Twice in Nine Months. What Should You Do?
Due to the disruption COVID-19 caused to face-to-face marketing in 2020 and early 2021, many in-person events have been rescheduled to the 2nd half of 2021. Should you participate in a rescheduled face-to-face event even if the next regularly scheduled event will be held in nine months or less?
Kellogg’s | Creating a Virtual Event
With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.
Building Brand Equity – Literally
Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.
EDPA ENGAGE 2021: Latest Trends in Customer Experience Industry
EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.
Faces of ECI: Meet Jenny Ward
Faces of ECI highlights the talent behind memorable, magical, branded environments. This week we’re featuring Account Executive, Jenny Ward.
Touchless Solutions to Improve Interactive Engagements
For years, touch screens have been a big part of interactive strategies. However, the COVID-19 pandemic has raised new health and safety concerns, challenged many traditional “hands on” interactives, and created the need for safer, touchless alternatives.
Exhibit Concepts, Inc. Names Jamie Vandeberg Creative Director
ECI has named Jamie Vandeberg Creative Director. Vandeberg will oversee the Creative department, which includes Certified Interpretive Planners; 3D Designers of trade shows, museums, interiors, and experiential education centers; content and curriculum specialists; and Graphic Design.