Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.
EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.
For years, touch screens have been a big part of interactive strategies. However, the COVID-19 pandemic has raised new health and safety concerns, challenged many traditional “hands on” interactives, and created the need for safer, touchless alternatives.
ECI has named Jamie Vandeberg Creative Director. Vandeberg will oversee the Creative department, which includes Certified Interpretive Planners; 3D Designers of trade shows, museums, interiors, and experiential education centers; content and curriculum specialists; and Graphic Design.
Doling out constructive criticism or feedback to a creative partner must be effective so that it strives to improve your personal and business relationship with that person. Here are some tips to help you get started.
While there are many differences between virtual and physical trade shows, there are some notable similarities as well. Areas such as following a timeline, creating engaging content, and staying true to your goals are universal to both in-person and online events.
Many events have been impacted by COVID-19, and the Trade Show Checklist will help you consider and think about all the things you need to prepare for, from pre-show all the way to post-show.
An established partnership is an unbeatable approach to the new forms of communication and outreach available to sales and marketing teams today.
Whether you are planning an in-person event, a virtual event, or some kind of hybrid, there are some recommended best practices to follow to increase your odds of a successful event. At Exhibit Concepts, we follow our proprietary 4D Methodology – Discover, Design, Develop, Deliver
And that’s a wrap! We concluded our “Connections Happen Here. There. Anywhere.” series, as we discussed the channel that can be accessed “anywhere”: virtual. After a year of planning and
Exhibit Concepts, Inc. is full of creative and passionate people dedicated to providing unique solutions and excellent customer experiences.
800.324.5063
700 Crossroads Court
Vandalia, OH 45377
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More
