Category: Museums

Happy Museums Advocacy Day

Happy Museums Advocacy Day 2022! The American Alliance of Museums (AAM) is celebrating its annual campaign with a virtual event this year. Museums Advocacy Day has aimed to promote support for the museum industry.

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Brand

Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.  

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