EXHIBITORLIVE is back! Join Exhibit Concepts at Mandalay Bay in Las Vegas from June 20 through June 23, 2022. This year, Exhibit Concepts will be showcasing NEXT Lab™, their internal, dynamic, experiential, and creative team dedicated to developing new experiential technologies.
This summer, Las Vegas, Nevada, will be the place for trade show and corporate event marketing professionals worldwide as they attend EXHIBITORLIVE 2022. This event is for networking, checking out the latest and greatest offerings from exhibit houses and other industry vendors, and investing in yourself by spending time in the classroom.
The Exhibit Concepts team is excited to be Vegas-bound, whether it’s to staff our booth, attend the incredible onsite meetings, network, or be a part of the learning experience (a few of our talented leaders will be participating in a total of 10 educational sessions!), we hope to see you there!
This year, our EXHIBITORLIVE theme is “Engagement Driven Experiences.“ While booth structure is important, it shouldn’t be your first focus. What do you want your attendees to think, feel, and do after they visit your space and interact with your team? Focus on your ideal attendee experience before the infrastructure. When you start with the experience and engagements, the architecture will naturally follow.
Don’t get us wrong, the exhibit is critical. We design them. We build them. They are integral to the trade show experience. But what good is the exhibit if your audience isn’t captivated, engaged, or truly remembering your brand after leaving the show floor?
Whether you plan to walk the exhibit hall or expand your knowledge with educational sessions, we hope you join us in Vegas!
Are you attracting the right audience to your in person or virtual event? Does the experience you’re creating inspire them to act? If not, attendee personas could be the key to improving the results of your next event. Personas are descriptions that represent your ideal target attendees. Once you’ve created personas, you can use them to guide your strategy, messaging, and overall attendee experience. In this hands-on, roll-up your sleeves workshop, you’ll learn a step-by-step process to crafting personas that goes beyond traditional demographics to include awareness levels, motivations, interests, and behavioral drivers. We’ll even help you to apply these techniques to your own project. Learn to:
• Create robust attendee personas for your next event
• Understand special considerations around personas and virtual events
• Incorporate persona insights into your marketing plan
• Use personas to drive your event strategy
It’s no secret that alignment between sales and marketing is critical to optimizing business results. And that alignment is even more important and more challenging when operating in a disconnected, remote environment. Join us to discuss six strategies you can use to get sales and marketing on the same page. Learn to:
• Recognize when sales and marketing are not aligned
• Understand the barriers to alignment
• Identify the areas where alignment is most critical
• Apply practical techniques to drive alignment around objectives, strategies, and priorities
• Recognize critical success factors that foster alignment
Are you looking for practical advice on how to advance your career to the next level? This session is ideal for managers who are in the early stages of their careers, first-time people managers, and individual contributors seeking to move into leadership positions. Join us to receive practical advice from a seasoned sales and marketing veteran who is passionate about building teams and developing talent. We’ll:
- Explore the differences between management and leadership
- Discuss common pitfalls experienced by first-time people managers
- Share the seven most valuable leadership tips
- Focus on leading teams when you are working remotely
- Receive valuable leadership resources
Take a fun and fast trip around the world as we explore seven fascinating, major world destinations! The goal of this session is to equip you with a basic working knowledge of each of these global locations: Abu Dhabi, Tokyo, São Paulo, Mexico City, Düsseldorf, New Delhi, and Hong Kong. You will develop insights, gain a greater appreciation for, and have more confidence in handling shows in these cities. Some of what we will explore includes:
• Exhibition industry sophistication
• People and culture
• Venue particulars
• Geography and climate
• Political and business landscape
• Mindset and philosophy
• Common challenges
This is a two part session.
Understanding national culture is key to creating successful international trade show experiences, but neglecting subtle nuances in cross-cultural interactions can damage relationships and nullify efforts. Recognizing that all business is conducted within “the context of culture” can help you see things from a totally different perspective. As we identify and explore the dimensions of national culture, we will share practical insights to help build bridges across cultural divides and better connect target audiences. Some of what we will explore includes:
• Authority and power
• Individualism vs. collectivism
• Ethnocentric vs. cultural context approach
• Age vs. youth
• Perspectives on time
• The “American” way
Pre-requisite: Part I W5005 taken at this or a previous show.
Understanding national culture is key to creating successful international trade show experiences, but neglecting subtle nuances in cross-cultural interactions can damage relationships and nullify efforts. Recognizing that all business is conducted within “the context of culture” can help you see things from a totally different perspective. As we identify and explore the dimensions of national culture, we will also examine the specific cultural profiles of China, Mexico, Germany and the UAE. Building on Part I, we will delve into:
- Communications: verbal and non-verbal
- Cooperative vs. competitive mindsets
- Morality and religion
- Gender challenges
- Proper use of protocol
- Relationships: family and friendships
Whether you are managing your own personal travel or that of your executive team or colleagues – these are some important Do’s and Don’ts that you should know when going abroad. Beyond the typical travel challenges for international, COVID-19 is overshadowing everything we do. We will share insights that can help keep you safe, save you money, avoid typical scams, and help the experience to go more smoothly. Leaving this primer session, you will feel much more prepared for safely traveling internationally. We will provide a broad array of insights and practical tips on:
- Dealing with COVID-19 travel concerns
- Flying internationally
- Getting around locally
- Customs clearance and immigration
- International calling
- Handling emergencies, sickness and safety concerns
- Booking hotels
- Determining appropriate attire
How do you get the most out of employees? Do you take the time to invest in developing the essential characteristics that enable you to inspire, motivate, and encourage creativity? Most leaders, to have their employees follow them, must undertake steps to improve their leadership skills. Keeping your staff motivated and engaged, connecting with them, and ensuring your workplace culture encourages creativity are key. In this session you will learn techniques that will help you effectively:
• Foster open communication
• Encourage growth
• Eliminate the fear of trying new things
• Set clear goals and expectations
• Praise and recognize your employees
• Delegate
Karimey Berbach, Marketing Director
Launching a new brand or product is a significant investment in both R&D and manufacturing. A successful launch requires a strategic, multi-channeled plan to establish brand identity, solidify brand meaning and messaging, and generate a response. Marketing messages need to reach our target audience more than eight times in order to resonate. Message strategy, creative strategy, and channel strategy all come together to bring the right message to the right audience at the right time. Events are an EXCELLENT tactic to include in brand launch plans because of the self-selected audience and the excitement that accompanies an event experience. Join this session to:
• Review brand building theory
• Identify efficient brand or product launch approaches
• Explore message strategy and creative strategy
• Discuss the importance of timing to increase the likelihood your audience will be receptive
• Understand the criticality of face-to-face marketing in brand or product rollouts
Take a guided walking tour of the exhibit hall and visit companies who are presenting technology applications in a live exhibit environment. Each participating company will deliver a brief description of the tech applications in their booth. You will receive a complete list of the company names and booth numbers, for your future reference.
Take a guided walking tour of the exhibit hall and visit companies who are presenting technology applications in a live exhibit environment. Each participating company will deliver a brief description of the tech applications in their booth. You will receive a complete list of the company names and booth numbers, for your future reference.
