Coaching Collaborative | April 2022
Whether you’re a seasoned industry veteran or a newcomer to the trade, there’s always room to grow in your craft. It’s no different for the
Whether you’re a seasoned industry veteran or a newcomer to the trade, there’s always room to grow in your craft. It’s no different for the
Walk any trade show floor, and you’ll find yourself bombarded with touchscreens, video walls, workstations, and more. As brands go toe-to-toe in this digital world, creating a purposeful presence is vital to capturing attention. But winning over audiences isn’t as simple as adding a monitor to your booth space.
In today’s world, efforts to go digital have become more commonplace than ever. From social media to streaming platforms, there are endless options with endless offerings. But how do you know what to use and when to utilize it? That’s where our NEXT Lab team comes into play.
Before you start planning a face-to-face marketing campaign and trade show program, it’s important to know what goes into it. Where do you start? What needs addressed?
When creating an immersive environment, you’re ultimately designing a space that tells a story—and one of the biggest challenges in storytelling is making sure your story resonates with a variety of audiences.
Nestlé Purina came to Exhibit Concepts for a new build. How excellent customer service prompted them to make widespread changes to their trade show program.
The AHR Expo is back. After taking a year off due to the pandemic, the near century-old show took over Las Vegas, Nevada, the first week of February.
What “hybrid” means to one person, may be something completely different to another. And what even is a “sitemap” or “wireframe”? Our experts take on commonly misunderstood trade show terms in a digital age.
The new year is upon us and with it comes renewed optimism. But as we slowly rebound, what are we expecting in 2022, and beyond?
CES 2022 is officially a wrap. The annual show returned at the beginning of January to Las Vegas, Nevada.
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More