Category: Trade Show/Exhibiting

Future Forecast: Partly Sunny & Warming

Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.

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Case Study: OTC Daihen Virtual Event

As trade shows were shutting down in 2020, OTC Daihen, Inc. made a dramatic pivot to a virtual show with zero hesitation. OTC called upon ECI to leverage our skills, and new virtual platform, VExP, through NEXT Lab. Their proprietary virtual event was created within three months, equipped with live sessions, valuable resources, 1:1 meetings, chat options, and a safe space for attendees to utilize these offerings.

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Kellogg's Virtual Event

Kellogg’s | Creating a Virtual Event

With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.

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Brand

Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.  

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Live Event

Virtual Event Planning Considerations

While there are many differences between virtual and physical trade shows, there are some notable similarities as well. Areas such as following a timeline, creating engaging content, and staying true to your goals are universal to both in-person and online events.

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NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More