Category: Engagement

We’re Back on the Road Again    

Overall, there is a strong sense of hope from show organizers, exhibitors, and attendees throughout the country. We’ve been making significant adjustments since March 2020 and are proving more resilient as the days, weeks, and months pass by.  

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Future Forecast: Partly Sunny & Warming

Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.

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Brand

Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.  

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NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More