Case Study: OTC Daihen Virtual Event

OTC Daihen, Inc. (OTC), a partner of Exhibit Concepts, Inc. (ECI) for the past 17-years, was preparing to exhibit at FabTech 2020, North America’s largest metal forming, fabricating, welding, and finishing event. Unfortunately, the world had other plans. As we are all aware, in early 2020, the face-to-face marketing industry took a hard turn and trade shows across the globe were being canceled by the second. It was official. We were in a global pandemic. “Normal” (as we had known it) ceased to exist. OTC did not let that stop them. OTC’s clients still had needs, orders, and requests for industry education that needed fulfilled. Their drive to keep business running led them to collaborate with ECI to build a safe, virtual platform for their customers.

The Solution…

OTC offers complete welding solutions and cutting-edge robotics and technology. They are known for their wide range of high-performance products, customized services, and industry-leading support.   

Read the full case study here!


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