As the School Nutrition Association canceled its Annual National Conference for summer 2020 due to COVID-19, the Kellogg’s Away from Home K-12 team made the decision to create their own proprietary virtual event. They contacted Exhibit Concepts to help them plan and execute a successful virtual event to maintain their presence in the industry, and continue to achieve their sales and marketing goals amid a pandemic.
This case study details Kellogg’s decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.
The Kellogg’s Away from Home division of the Kellogg Company is dedicated to helping non-commercial and commercial foodservice operators stay ahead of consumer cravings. The Kellogg’s K-12 team is a segment of Kellogg’s Away from Home dedicated to satisfying students’ cravings and USDA requirements with products that are delicious and nourishing.
Each summer, the Kellogg’s K-12 team typically attends the School Nutrition Association’s Annual National Conference (ANC), the largest school nutrition specific conference for K-12 operators. The USDA mandates that school nutrition professionals must complete a certain amount of CEUs through professional development presentations each year. Kellogg’s provides these educational opportunities for industry professionals, which are presented at the ANC. As the School Nutrition Association canceled its in-person event due to COVID-19 and had no plans for a virtual event, Kellogg’s made the decision to create their own proprietary virtual event.
That’s when they contacted Exhibit Concepts to help them plan and execute a successful virtual event to maintain their presence and continue to achieve their marketing and sales goals.