Category: Trade Show

Typically we do a mid-year update on our trade show trends predictions, but this year, none of us saw what was to come. We outline some of the “trends” we are seeing for 2020 trade shows as we all face a new “normal”.

Event planners typically strive to draw large crowds to their booth, but during our current state that is discouraged. Here’s how you can still create buzz and excitement at your booth in-person and virtually.

Don’t let the lower attendance figures deter you from participating in one of the most effective tactics in your marketing toolkit. 

Travis Stanton, Editor of Exhibitor Magazine, addresses additional audience questions received during our virtual event in relation to the state of the industry.

Now is the perfect time to work with your exhibit partner to ensure your booth property inventory is current and ready for exhibiting.

Companies that also design and fabricate museum galleries and exhibits bring unique expertise that can be leveraged in the trade show environment.

Unless your organization only exhibits at one event each year, either in the fall or that has already occurred, chances are you have been notified that your trade show or VIP event has been canceled or postponed due to the containment efforts authorities have imposed around the Coronavirus pandemic.