Each year, trade show and corporate event marketing professionals from all over the world converge in Las Vegas, Nevada. These talented planners, productivity masters, and face-to-face marketing experts come together for EXHIBITORLIVE. This event is where they network, walk the show floor to see the latest and greatest offerings from exhibit houses and spend time in the classroom honing their skills.
The Exhibit Concepts team also converges upon Vegas, with our staff manning the company’s booth (1001!) and spending their time in the classroom, too. Members of our leadership team will be on hand to meet with visitors in a one on one setting during show hours.
While several ECI employees will be students, three of our leaders will be teachers. These talented, experienced leaders have some captivating topics to share with attendees.
Ellen Campbell-Kaminski, our VP of Sales and Marketing, will be leading two sessions at EXHIBITORLIVE:
T362 Humanize Your Target Audience with Attendee Personas
This session is on Tuesday, February 26 at 10:00 AM. This session will help attendees learn how to craft attendee personas to help improve the results of their next event. Those attending will learn to target their ideal audience, create robust attendee personas for their next event, and apply personas to an event strategy and broader marketing plan.
T348 Sales and Marketing Alignment: How to Get-and Stay- on the Same Page
This session is on Tuesday, February 26 at 3:45 PM. Alignment between sales and marketing is critical to optimizing business results, but many organizations struggle to achieve said alignment. This session covers strategies to get everyone on the same page by recognizing where misalignment is happening and finding ways to focus on objectives, strategies, and priorities.
Kelli Glasser, our President and CEO is teaching one session:
M445 The Un-micromanager: Let Your Leaders Lead
This session is on Monday, February 25 at 8:00 AM. Whether you report to a micromanager or display those tendencies yourself, this is the session for you. Attendees will learn how the non-micromanager, who doesn’t hover over people or dictate tasks, gets better team and organizational results, improves productivity and engagement, and reduces everyone’s stress level.
Jeff Hannah, our VP of Creative, International, & Interiors, is teaching four sessions:
W510 A Trip Around the World: Must-Knows for Global Exhibiting
This session is on Wednesday, February 27 at 8:00 AM. This fast and fun trip around the world will help attendees discover fascinating insights into seven major world destinations. Attendees will improve their working knowledge and increase confidence in handling shows and events in Abu Dhabi, Tokyo, and Sao Paulo, to name a few.
W512 Traveling Abroad: Important Do’s and Don’ts
This session is on Wednesday, February 27 at 10:00 AM. Whether you manage your own travel or that of your team, there are important do’s and don’ts to know about traveling abroad. This knowledge will help attendees stay safe, save money, and avoid typical scams while traveling overseas.
R505 Global Frameworks: Marketing from the Context of Culture – Part I
This session is on Thursday, February 28 at 8:00 AM. Understanding culture is key to creating a successful international trade show program, while neglecting nuances in cross-cultural business can damage business relationships. Attendees will learn to see things from a totally different perspective by recognizing that all business is conducted within the context of culture.
R506 Global Frameworks: Marketing from the Context of Culture – Part II
This session is on Thursday, February 28 at 10:00 AM. This is a continuation of the previous session, exploring cultural profiles of China, Mexico, Germany, and the UAE. Attendees will also learn more about verbal and non-verbal communications, morality, relationships, and protocol.
So, whether you plan to walk the exhibit hall or expand your knowledge in the classroom, we’ll see you in Vegas!