Category: Strategy/Planning

STYLE AND SUBSTANCE: Create Thoughtful Tech Solutions that Stand Out at Trade Shows

How can your brand stand out at as more and more innovative tech continues to become more accessible across the board?

Future Forecast: Partly Sunny & Warming

Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.

MORE THAN A LOGO: Does your brand tell a story?

Stop and ask a random person on the street what they think of when they hear the word “brand” and chances are they’ll say something

Oh No…The Same Show Slated Twice in Nine Months. What Should You Do?

Due to the disruption COVID-19 caused to face-to-face marketing in 2020 and early 2021, many in-person events have been rescheduled to the 2nd half of 2021. Should you participate in a rescheduled face-to-face event even if the next regularly scheduled event will be held in nine months or less?

Kellogg’s | Creating a Virtual Event

With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.

Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.

EDPA ENGAGE 2021: Latest Trends in Customer Experience Industry

EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.

Touchless Solutions to Improve Interactive Engagements

For years, touch screens have been a big part of interactive strategies. However, the COVID-19 pandemic has raised new health and safety concerns, challenged many traditional “hands on” interactives, and created the need for safer, touchless alternatives.

5 Ways to Provide Meaningful Creative Feedback

Doling out constructive criticism or feedback to a creative partner must be effective so that it strives to improve your personal and business relationship with that person. Here are some tips to help you get started.

Virtual Event Planning Considerations

While there are many differences between virtual and physical trade shows, there are some notable similarities as well. Areas such as following a timeline, creating engaging content, and staying true to your goals are universal to both in-person and online events.

Category: Strategy/Planning

STYLE AND SUBSTANCE: Create Thoughtful Tech Solutions that Stand Out at Trade Shows

Future Forecast: Partly Sunny & Warming

MORE THAN A LOGO: Does your brand tell a story?

Oh No…The Same Show Slated Twice in Nine Months. What Should You Do?

Kellogg’s | Creating a Virtual Event

Building Brand Equity – Literally

EDPA ENGAGE 2021: Latest Trends in Customer Experience Industry

Touchless Solutions to Improve Interactive Engagements

5 Ways to Provide Meaningful Creative Feedback

Virtual Event Planning Considerations

Topics

YOUR STORY MADE UNFORGETTABLE

CONNECT

What We Do

Who We Are

Content

What We Do

Connect

Who We Are

Content

What We Do

Connect

Who We Are

Content