

Want a Winning Trade Show Strategy? Try Start, Stop, Continue
For a strong trade show strategy, it’s a best practice to conduct a formal “Stop, Start, and Continue” exercise within a week or two after a trade show.
For a strong trade show strategy, it’s a best practice to conduct a formal “Stop, Start, and Continue” exercise within a week or two after a trade show.
Exhibit Concepts produced an outdoor activation that was used for a PGA event at Valhalla Golf Club in Louisville, KY.
Creativity is the key to a successful face-to-face marketing program, along with the guidance of a trade show partner.
There are three reasons why your face-to-face marketing and trade show program needs a creative brief in order to be successful.
I recently attended a marketing conference and there were many great session topics, but one in particular caught my eye.
Exhibit Concepts is aggressively growing our commercial interiors and international trade show business.
It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?
Common Mistakes Made by International Exhibitors, we are identifying these mistakes and suggesting tactics to avoid them in the future.
You come from a unique background that shapes your view of the world. But what if your approach did more harm than good?
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NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More