How to Evaluate Your Event Marketing Program
When it comes to event marketing, it is important to evaluate your program to ensure you are meeting your company goals.
When it comes to event marketing, it is important to evaluate your program to ensure you are meeting your company goals.
Establishing a strong and consistent brand identity is crucial to the success of your company when entering the marketplace.
When it comes to standing out at a trade show, there is a lot of competition. For Mazak, finding an innovative solution was crucial to meeting their goals.
Once the decision to attend a trade show has been made, it’s important to begin the planning process to ensure the show is successful.
At Dayton Children’s Hospital, a creative approach to the power of flight has brought a new patient tower to life for children and their families.
A winning face-to-face program requires end-to-end marketing solutions that bring your brand’s story to life.
The key to successful face-to-face marketing is understanding your customers by establishing buyer personas.
For a strong trade show strategy, it’s a best practice to conduct a formal “Stop, Start, and Continue” exercise within a week or two after a trade show.
Exhibit Concepts produced an outdoor activation that was used for a PGA event at Valhalla Golf Club in Louisville, KY.
Creativity is the key to a successful face-to-face marketing program, along with the guidance of a trade show partner.
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More