Due to pandemic concerns, the Wireless Power Consortium was forced to cancel their plans to attend the International Consumer Electronics Show (CES) in 2022.
But that didn’t stop Exhibit Concepts and WPC’s marketing plans. They partnered with Exhibit Concepts’ NEXT Lab team to bring the trade show booth to life without ever stepping foot on the show floor.
The end result: “Mini CES.”
The unique solution is proof of the tremendous value that a versatile, adaptable, long-term partnership can bring to a trade show program.
Case Study | WPC
Ready to Adapt
How Exhibit Concepts and the NEXT Lab team stepped up after a last-minute trade show cancellation.
