Marketing Sessions - Exhibit Concepts Inc.

Useful Links:

Forbes: 8 Elements Of A Robust Product Launch Strategy

HubSpot: Product Launch Plan: 17 Tips to Ensure a Seamless Launch

Marketing91: Strategic brand management – Process, Importance and Examples

MindTools: Brand Equity Model

Qualtrics: Customer-based brand equity definition & models

Omron Case Study

Kellogg’s Case Study

Trade Show Creative Brief Template

Recent News:

Event Marketer Names Exhibit Concepts to Fab 50 List

Success Factors for Sales & Marketing Alignment

Exhibit Concepts Adds Marketing Executive

It’s Not You, It’s Me: How to Switch Exhibit Houses