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Useful Links:

 

Forbes: 8 Elements Of A Robust Product Launch Strategy

HubSpot: Product Launch Plan: 17 Tips to Ensure a Seamless Launch

Marketing91: Strategic brand management – Process, Importance and Examples

MindTools: Brand Equity Model

Qualtrics: Customer-based brand equity definition & models

Omron Case Study

Kellogg’s Case Study

Trade Show Creative Brief Template

Recent News:

Exhibit Concepts Named Finalist in Portable/Modular Awards

Trade Show 101 | An Industry of Professionals

Exhibit Concepts Preparing for EXHIBITORLIVE

Computer History Museum Extends Relationship with Exhibit Concepts

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NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More

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NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More