Design Makes the Difference

Sectra Trade Show Booth

A trade show booth is a reflection of the company and the brand. The architecture, the graphics, and the finishes, all come together in the convention hall to provide the backdrop for a memorable attendee experience. The design team at Exhibit Concepts understands this goal and responsibility. We work closely with our clients to understand the unique qualities that set one brand apart from another.

There is no better example of how our designers collaborate with our clients to create that “wow” experience than our partnership with SECTRA, a Swedish medical systems company. Exhibit Concepts supports their trade show program working with contacts in the U.S. and Sweden.

Andrea Sowitch, VP of Marketing, shares how the Exhibit Concepts design team interprets SECTRA’s very specific Swedish look and guidelines so that “our booth really stands out and it’s unique.”

The designers at Exhibit Concepts work closely with our clients to create a space that is unique and memorable. We believe that creativity is not confined to a single department but rather permeates throughout the entire company.

Related Post:
Why Creativity Matters: The HIWIN Story


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