
Looking Back, and Looking Forward—Face-to-Face Marketing Will Prevail
Over the course of a professional career, you will certainly experience a number of situations that try your fortitude, levelheadedness and decision making abilities.

Over the course of a professional career, you will certainly experience a number of situations that try your fortitude, levelheadedness and decision making abilities.

A creative brief is one of the more important documents in your repertoire. This blog outlines the most essential elements in a creative brief.

In part two, we will provide tactics and factors you need to consider when holding a pre-show meeting via telephone, webinar, or video chat.

In part one of our pre-meeting series, we’ll discuss tactics and best practices for in-person pre-show meetings.

The trade show industry is stressful, especially for event and trade show marketers. Here are four tips to help calm your mind as you put together a show.

There are plenty of easy changes you can make to create a booth that’s eco-friendly and cost-effective. Here are three ideas you can implement right now.

In partnership with industry experts across our organization, we’ve created a variety of resources that you can utilize to start 2020 on the right foot.

When brainstorming or attending a meeting, we can get in our own way with negative thoughts. Here’s how to stop them in their tracks.

Organizing your trade shows into a program will help you create a layer of efficiency and effectiveness and ease some of the stress. Here’s how.

There is a myriad of ways you can capture lead data at a trade show. This blog explores show-provided and third-party lead software and how to select.
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More