Three Steps to Brand Consistency
Chicago Pneumatic was looking for a partner that could help their team create a cohesive brand experience across every face-to-face situation, from the showroom to the trade show.
Chicago Pneumatic was looking for a partner that could help their team create a cohesive brand experience across every face-to-face situation, from the showroom to the trade show.
What is the typical day like for a trade show or event marketing manager? Our research takes a look at a typical work life for this role.
When it comes to event marketing, it is important to evaluate your program to ensure you are meeting your company goals.
Establishing a strong and consistent brand identity is crucial to the success of your company when entering the marketplace.
When it comes to standing out at a trade show, there is a lot of competition. For Mazak, finding an innovative solution was crucial to meeting their goals.
Once the decision to attend a trade show has been made, it’s important to begin the planning process to ensure the show is successful.
A winning face-to-face program requires end-to-end marketing solutions that bring your brand’s story to life.
The key to successful face-to-face marketing is understanding your customers by establishing buyer personas.
For a strong trade show strategy, it’s a best practice to conduct a formal “Stop, Start, and Continue” exercise within a week or two after a trade show.
There are three reasons why your face-to-face marketing and trade show program needs a creative brief in order to be successful.
Exhibit Concepts, Inc. is full of creative and passionate people dedicated to providing unique solutions and excellent customer experiences.
800.324.5063
700 Crossroads Court
Vandalia, OH 45377
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More