Exhibit Concepts, Inc. is proud to announce the promotion of Karimey Berbach to Marketing Director. Berbach will oversee Exhibit Concepts marketing efforts including strategic marketing planning, brand development and awareness, demand generation efforts, sales support, and competitive bid efforts across all Exhibit Concepts’ lines of business. She is also professionally and personally passionate about brand culture and corporate responsibility initiatives.
Before joining Exhibit Concepts, Berbach was an Exhibit Concepts client for many years, assisting in managing a 100+ annual corporate trade show event program. Since joining Exhibit Concepts in 2016, Berbach has served as Marketing Manager and was promoted to Senior Marketing Manager in 2021, overseeing the growth of the marketing department to include content marketing, brand guidelines, sales enablement, and association relationships.
She has also passed her Certified Trade Show Marketer (CTSM) examination and is nearing completion of her CTSM certification.
"Karimey is that unique individual who is very good at what she does and who also makes the work environment such a great place to be. She is both a strategic thinker who can also get things done. Her efforts have increased our brand recognition in face-to-face events marketing and she will be instrumental in growing our brand in key market segments."
In her role, Berbach has helped elevate Exhibit Concepts’ presence at industry conferences, leading the team that won ExhibitorLIVE’s Best of Show in 2018. She has also led the effort to participate in association events in the education, museum and executive briefing center sectors.
“Being a part of and leading a marketing team in a company that specializes in face-to-face marketing is a dream. I’m in a position where I get to travel and promote the best work Exhibit Concepts produces—to hear the testimony of our clients and partners. It’s difficult to comprehend the impact our work makes in the education, museum, and trade show spaces—and my job is to strategically market that to the world and help grow this extraordinary company. It’s incredible. If I’ve said it once, I’ve said it a hundred times: I have the best job in the building.”
Founded in 1978, Exhibit Concepts is an award-winning event marketing partner that designs and produces educational classrooms, experiential events, trade show exhibits, corporate interiors, and museum spaces.
