Category: Strategy/Planning

We’re Back on the Road Again    

Overall, there is a strong sense of hope from show organizers, exhibitors, and attendees throughout the country. We’ve been making significant adjustments since March 2020 and are proving more resilient as the days, weeks, and months pass by.  

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Future Forecast: Partly Sunny & Warming

Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.

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Kellogg's Virtual Event

Kellogg’s | Creating a Virtual Event

With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.

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