Should We Sponsor the Branded Napkins?
Many marketers are faced with a question: is a sponsorship worth the investment? There are a few big questions to ask yourself before agreeing to a sponsorship for your next event.
Many marketers are faced with a question: is a sponsorship worth the investment? There are a few big questions to ask yourself before agreeing to a sponsorship for your next event.
A creative brief is a great way to get your team on the same page about your goals and objectives for your next trade show.
Storytelling is a powerful tool that humans have used for thousands of years. Here are ways to use storytelling to bring the trade show experience to life for your customers.
When preparing for a trade show, it is important to find ways to not only save money but also improve efficiency along the way. We created a white paper that dives into all the ways you can have a successful trade show.
Chicago Pneumatic was looking for a partner that could help their team create a cohesive brand experience across every face-to-face situation, from the showroom to the trade show.
When it comes to exhibiting internationally, it is important to prepare for all potential issues in order to avoid common mistakes in implementation.
What is the typical day like for a trade show or event marketing manager? Our research takes a look at a typical work life for this role.
When it comes to event marketing, it is important to evaluate your program to ensure you are meeting your company goals.
Establishing a strong and consistent brand identity is crucial to the success of your company when entering the marketplace.
When it comes to standing out at a trade show, there is a lot of competition. For Mazak, finding an innovative solution was crucial to meeting their goals.
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More