Resource: Preparing for a Successful Trade Show

You’ve made the decision to attend a trade show and allocated a lot of your marketing budget to the event. So, what steps can you and your team take to make this a successful investment? There are many variables and complexities involved in exhibiting, so preparation (among other things!) is a a crucial part of the process.

It’s time to take the guesswork out of preparing for your next trade show.

We compiled our advice into 10 key steps, covering topics like:

  • The planning process
  • Establishing Buyer Personas
  • Planning the right engagement

You can get all the pointers in our free White Paper: 10 Steps to Prepare for a Successful Trade Show. It’s a FREE download and you can get your copy HERE.

Facebook
Twitter
LinkedIn
Email

Subscribe to Exhibit Concepts Blog

More to explore

NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More