This fall, Las Vegas, Nevada will be the place to be for trade show and corporate event marketing professionals from all over the world as they attend EXHIBITORLIVE 2020! This event is for networking, checking out the latest and greatest offerings from exhibit houses and other industry vendors, and investing in yourself by spending time in the classroom.
The Exhibit Concepts team will be among those heading to Vegas, with our staff at our ECI booth (come see us at booth 1001!), and a few will be teaching educational sessions.
Five of ECI’s talented, experienced leaders will be presenting this year with compelling topics to share with attendees.
Kelli Glasser, our President and CEO, is teaching one session at EXHIBITORLIVE:
W4045 Let’s Talk Un-micromanagement
This session is on Wednesday, April 1 at 8:00 AM and limited to 10 registrants. Whether you report to a micromanager or display those tendencies yourself, this is the session for you. Attendees will gain, from the instructor and each other, insights to help you transform yourself into an un-micromanager and advice about how to influence your boss to stop micromanaging you.
Ellen Campbell-Kaminski, our VP of Sales and Marketing, will be leading three sessions:
S3062 Humanize Your Target Audience with Attendee Personas
This session is a half-day workshop on Sunday, March 29 at 8:30 AM. This session will help attendees learn how to craft attendee personas to help improve the results of their next event. Those attending will learn to target their ideal audience, create robust attendee personas for their next event, and apply personas to an event strategy and broader marketing plan.
M3048 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page This session is on Monday, March 30 at 10:00 AM. Alignment between sales and marketing is critical to optimizing business results, but many organizations struggle to achieve said alignment. This session covers strategies to get everyone on the same page by recognizing where misalignment is happening and finding ways to focus on objectives, strategies, and priorities.
M7005 Ready to Lead? Career Development and Transitioning to Leadership This session is on Monday, March 30 at 4:15 PM. This session is ideal for managers who are in the early stages of their careers, first-time people managers, and individual contributors seeking to move into leadership positions. Join us to receive practical advice from a seasoned sales and marketing veteran who is passionate about building teams and developing talent.
Dominic Conti, our Production Director, is teaching one session:
T6007 Cost Savings: From Concepts and Creative to Show-Set and Dismantle This session is on Tuesday, March 31 at 8:00 AM. Delve into ten uncommon or overlooked cost-saving measures as you learn to understand your budget, ROI, establish and maintain a timeline, work with vendors to reduce costs, and more.
Jeff Hannah, our VP of Creative, International, & Interiors, and Barbara Hicks, Senior Project Manager, are co-teaching two sessions:
W5012 Traveling Abroad: Important Do’s and Don’ts
This session is on Wednesday, April 1 at 8:00 AM. Whether you manage your own travel or that of your team, there are important do’s and don’ts to know about traveling abroad. This knowledge will help attendees stay safe, save money, and avoid typical scams while traveling overseas.
W5010 A Trip Around the World: Must-Knows for Global Exhibiting This session is on Wednesday, April 1 at 3:45 PM. This fast and fun trip around the world will help attendees discover fascinating insights into seven major world destinations. Attendees will improve their working knowledge and increase confidence in handling shows and events in Abu Dhabi, Tokyo, and Sao Paulo, to name a few.
Jeff will also be teaching two additional sessions:
R5005 Global Frameworks: Marketing from the Context of Culture – Part I This session is on Thursday, April 2 at 1:00 PM. Understanding culture is key to creating a successful international trade show program, while neglecting nuances in cross-cultural business can damage business relationships. Attendees will learn to see things from a totally different perspective by recognizing that all business is conducted within the context of culture.
R5006 Global Frameworks: Marketing from the Context of Culture – Part II This session is on Thursday, April 2 at 3:00 PM. This is a continuation of the previous session, exploring cultural profiles of China, Mexico, Germany, and the UAE. Attendees will also learn more about verbal and non-verbal communications, morality, relationships, and protocol.
So, whether you plan to walk the exhibit hall or expand your knowledge in the classroom, we’ll see you in Vegas!
EXHIBITORLIVE 2020:
Tentative Rescheduled Date: August 16-20, 2020
Mandalay Bay, Las Vegas, Nevada
Learn more HERE
