The Ford House


As the former home of Edsel and Eleanor Ford, The Ford House, in Grosse Point Shores, Michigan, sits on an 87-acre estate on the shores of Lake St. Clair. In 2021, the foundation opened a 40,000-square-foot visitor center and 17,000-square-foot administration building. Included in the new facility were a restaurant, event space, and exhibition gallery. It was in this more than 1,000 sq. ft. gallery that administrators partnered with Exhibit Concepts. The project featured classic exhibitry with unique, digital engagements telling the story of the staff that lived alongside the Ford family. Exhibit Concepts’ NEXT Lab team took an active role in curating an immersive and impactful experience which included a large, dual-projection A/V display and digital engagements featuring interactive, rotating storylines.