Mazak

Mazak had a clear direction and vision for their presence at the 2016 International Manufacturing Technology Show (IMTS). They had two primary objectives: to reiterate their position as an industry leader and demonstrate their new technology and automation capabilities. Specifically, it was crucial for all tools and machines to actively run inside the booth for the duration of the show while interfacing with each other. Mazak also wanted the aesthetic of their trade show booth to be more “Apple-esque”; meaning it needed to be visually impactful, with a clean, crisp technologically driven design. From strategy to look and feel, messaging, and engagement, Mazak needed a complete solution.

With over 2,400 exhibitors, 115,000+ attendees, and nearly 1.5 million sq. ft. of space, making a splash at IMTS was no easy feat—but Mazak did just that in their 17,000 square foot space.