Episode Seven of the “Your Event, Our Expertise” Series
Strong attendance does not start when invitations are sent. It starts weeks earlier with how you communicate value, build anticipation, and make attendees feel personally invested in showing up.
Episode Seven focuses on practical ways to reduce no-shows and improve turnout by engaging your audience well before event day.
Start with early calendar holds
People protect what is already on their calendar. Sending holds early signals that the event matters and gives attendees space to plan around it.
Planning tip:
Send calendar holds before formal invitations whenever possible, especially for high value or executive audiences.
Personalize the invitation
Generic invitations are easy to ignore. Personalized messages help attendees understand why the event is relevant to them.
Planning tip:
Reference the audience’s role, interests, or relationship to the event. Even light personalization increases commitment.
Follow up with real value
Reminder emails should do more than repeat logistics. They should reinforce why attending is worth the time.
Effective follow ups may include:
- Behind the scenes previews
- Speaker highlights or teasers
- Agenda callouts tied to attendee needs
Planning tip:
Every follow up should answer one question clearly: What will I gain by attending?
Building connections before event day
When attendees feel informed, considered, and curious, they are far more likely to show up. Attendance is not just a numbers issue. It is a connection issue.
Stay tuned for our event close, Episode Eight, where Kerisa shares how a strong day-of kit helps prevent last-minute stress.
If you have an upcoming corporate event and want support in increasing attendance and engagement, our team is here to help. Contact us to start the conversation.
EXPLORE THE SERIES
Each episode in Your Event, Our Expertise builds on the last. These short videos and companion guides work together as a practical framework for corporate event planning.
Episode One: Corporate Events That Actually Deliver
Watch the video | Read the companion guide
Episode Two: Don’t Let These Hidden Costs Ruin Your Event
Watch the video | Read the companion guide
Episode Three: Choosing the Right Venue
Watch the video | Read the companion guide
Episode Four: The #1 Timeline Mistake Corporate Planners Make
Watch the video | Read the companion guide
Episode Five: The Corporate Launch Playbook
Watch the video | Read the companion guide
Episode Six: Client-Facing Events That Win Business
Watch the video | Read the companion guide
