HOW TO IDENTIFY, CAPTURE AND MEASURE LEADS FROM A TRADE SHOW

Proving the investment and return from a trade show can be challenging. As companies analyze marketing budgets and return on spending, it’s crucial to have a report proving your trade show program is bringing in qualified leads that are converting.

This white paper will focus on how to identify your lead types, how to select the right kind of measurement technology to capture data, and defined metrics and formulas that will help you justify your trade show marketing budget.