Case Study:
Showcasing 40 Years of Innovation at ProMat 2025
The Client: Founded in 1985, Element Logic is a global leader in warehouse automation, specializing in tailor-made solutions that optimize logistics performance. Their latest innovation, the eLogiq platform, enhances warehouse operations through real-time analytics, predictive maintenance, and AI-driven insights.
RESULTS OVERVIEW
The Need:
For ProMat 2025 in Chicago, Element Logic wanted an exhibit that would make a bold statement about their 40-year legacy while positioning them as a forward-thinking innovator in the warehouse automation space. The company needed a booth that would spotlight their new cloud-based eLogiq platform, drive deep attendee engagement, and strengthen brand visibility—all while creating meaningful, human-centered connections.
The Solution:
Exhibit Concepts designed an immersive, technology-driven environment at Booth #S4307 that combined cutting-edge innovation with interactive experiences:
Immersive Engagement:
Visitors explored an Augmented Reality Lego Table, offering a playful yet sophisticated interaction with Element Logic’s automation concepts, and enjoyed a customized espresso bar that encouraged relaxed, personal conversations with company experts.
High-Impact Visual Design:
A 48-foot-wide, 24-foot-tall illuminated arch with dynamic lighting effects created an unforgettable brand statement, while a bold architectural “E” structure wrapped around the space, reinforcing visual flow and Element Logic’s identity.
Dynamic Storytelling:
At the heart of the booth stood a 6’x6’ four-sided video cube, broadcasting continuous content that highlighted Element Logic’s full suite of solutions, creating a centerpiece of movement, storytelling, and energy.
Human Connection:
The space was thoughtfully designed to foster one-on-one consultations between attendees and Element Logic experts, ensuring conversations could go beyond the booth’s technology and into real-world application.
The Takeaway
Element Logic’s 40th anniversary exhibit was a true celebration of innovation, connection, and brand evolution. The immersive environment successfully blended storytelling, technology, and hospitality to position Element Logic as a visionary leader shaping the future of warehouse automation. Through bold architecture, interactive experiences, and meaningful engagements, the ProMat 2025 exhibit left a lasting impression on visitors—and reinforced Element Logic’s reputation as a pioneer in the industry.
