Case Study:
Powering the AI Infrastructure Revolution at Data Center World 2024
The Client: Vertiv is a global leader in critical digital infrastructure and continuity solutions. Positioned at the forefront of AI-driven digital transformation, Vertiv delivers advanced technologies that ensure the reliable operation of data centers, communication networks, and commercial facilities—particularly as the demand for high-performance computing and cooling accelerates.
RESULTS OVERVIEW
The Need:
At Data Center World 2024, Vertiv needed a 20×30 island exhibit that positioned them as an innovation-forward brand aligned with AI infrastructure giants like Nvidia. With a rapidly evolving role in cooling and powering next-gen data centers, the booth had to:
Reflect technical sophistication through bold architecture, lighting, and interactivity: The design features a striking, angular structure with dynamic lighting to highlight the technical expertise behind Vertiv’s products. Interactive elements like touchscreens and live demos create an engaging experience that emphasizes innovation and high performance.
Present a clean, scalable design that could adapt to future booth sizes ranging from 10×10 to 40×40: The layout is flexible and can easily adjust to different booth sizes while maintaining a cohesive look. Key elements like the VR Rack system and product displays can be rearranged without losing their impact, ensuring the booth remains functional and professional at any scale.
Showcase real Vertiv products, including the custom VR Rack system and integrated touchscreens, while keeping the footprint minimal and impactful: The booth highlights Vertiv’s key products, like the VR Rack system, in a simple, efficient layout. Touchscreens provide interactive product information, and the design keeps the space clean and focused on the products, making a strong visual impact without overcrowding.
Appeal to an audience of technical decision-makers, engineers, and thought leaders in data center design and digital infrastructure: The booth is designed to engage engineers and decision-makers in the data center industry. Its modern, clean aesthetic and hands-on product displays resonate with an audience that values technical innovation and practical solutions.
The Solution:
Exhibit Concepts designed a sleek, tech-forward exhibit that blended modern architectural lines with digital storytelling:
Architecture & Atmosphere: An angular portal with a suspended L-shaped header created a bold overhead presence, while integrated lighting echoed the tech feel of a data hall.
Flooring & Flow: A neutral-toned carpet paired with custom vinyl inlays mimicked circuit board patterns, reinforcing the infrastructure theme.
Brand Integration: Graphics highlighted Vertiv’s “Keep it Humming” slogan, emphasizing power continuity, AI cooling, and edge computing, with backlit signage and a glowing reception counter.
Vertiv VR Rack Showcase: A glowing three-piece VR Rack showcased Vertiv’s cooling and power expertise, with a clean layout for optimal visibility of product features.
Interactive Touchscreens: Two kiosks provided immersive product walkthroughs, performance data, and visual storytelling focused on AI and cloud applications.
Minimalist Rack PDU Display: A sleek vertical Rack PDU display balanced modern simplicity and clarity.
Soft Seating Area: A modern low-slung lounge set with a central table facilitated relaxed, high-value discussions in a high-tech style.
Reception Hub: A 6′ reception counter with internal lighting and edge details made a bold brand statement and served as a functional welcome point.
The Takeaway
Vertiv’s presence at Data Center World 2024 captured the energy and innovation of the AI-powered future. The sleek architectural styling, smart product integration, and interactive engagement tools positioned Vertiv as a leader in powering and cooling tomorrow’s digital infrastructure. With scalability in mind and a look to future booth configurations, this environment helped Vertiv “keep it humming” in the minds of decision-makers, partners, and industry thought leaders alike.
