Ellen Kaminski, Author at Exhibit Concepts Inc.

Communicating with Purpose on the Show Floor

When we communicate, especially in a business setting, it is not because we want someone to know something. We communicate because we want them to do something.

ECA Legislative Action Week: Lobbying for the Future

Legislative Action Week is dedicated to the advancement of the events industry and ensuring policymakers understand the role business events have.

Democratizing the Experience – Implications of “Hybrid”

While the theme of this year’s ABPM Spring Conference was “Briefing: A Global Metamorphosis,” it might well have been titled “Hybrid Work and Meetings are the New Normal”.

Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.

2021 Trade Show Trends on the Horizon

Writing this year’s trade show trends piece feels a bit like being “Captain Obvious” on the playground. Trade shows in 2021 will be…different.

Learning the Lesson of Gratitude

Although 2020 didn’t end up as we all thought, there is much to be grateful for as we look back on this crazy year!

10 Leadership Principles

Exhibit Concepts’ VP of Sales and Marketing, Ellen Campbell-Kaminski, shares her top 10 leadership principles, which hold true during these uncertain times and in situations where you can’t physically check in with your team.

Event Postponed – Now What?

Unless your organization only exhibits at one event each year, either in the fall or that has already occurred, chances are you have been notified that your trade show or VIP event has been canceled or postponed due to the containment efforts authorities have imposed around the Coronavirus pandemic.

Author: Ellen Kaminski

Communicating with Purpose on the Show Floor

ECA Legislative Action Week: Lobbying for the Future

Democratizing the Experience – Implications of “Hybrid”

Building Brand Equity – Literally

2021 Trade Show Trends on the Horizon

Learning the Lesson of Gratitude

10 Leadership Principles

Event Postponed – Now What?

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