Author: Ellen Kaminski


Building Brand Equity – Literally

Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.  

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10 Leadership Principles

Exhibit Concepts’ VP of Sales and Marketing, Ellen Campbell-Kaminski, shares her top 10 leadership principles, which hold true during these uncertain times and in situations where you can’t physically check in with your team.

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Event Postponed – Now What?

Unless your organization only exhibits at one event each year, either in the fall or that has already occurred, chances are you have been notified that your trade show or VIP event has been canceled or postponed due to the containment efforts authorities have imposed around the Coronavirus pandemic.

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