Case Study:
Creative Solutions
The Client: LexisNexis Risk Solutions is a leader in providing essential information to help customers across industries and government to assess, predict, and manage risk.
RESULTS OVERVIEW
Awards: Best of 2017
The LexisNexis Risk Solutions booth for ACAMS received an award from beMatrix. It was named the “Best of 2017” for best use of the 360 Solution. The 360 Solution is a system that can be used for the wall, ceiling, or floor of a booth.
The Need
LexisNexis Risk Solutions planned to attend the Association of Certified Anti-Money Laundering Specialists (ACAMS). The show is held in a hotel venue that requires one day setup and teardown.
They wanted a booth that would enhance their center position while conveying their message with a professional appearance. This was all despite the fact that the hotel venue had a low ceiling.
The client’s goals and objectives were to:
- Make the most of center booth position
- Increase brand awareness & value
- Highlight importance of Risk Solutions Software
The Solution
A beMatrix system was used for the booth structure to facilitate a one day set up and tear down. This system allows for quick installation and dismantle and is fitted with custom graphics for a branded experience.
The brand pillars were represented throughout the booth and explained with said graphics in the LexisNexis signature brand red. The ceiling panels of the booth were left open to expose a metal cage installation that reinforced the concept of security.
For an additional pop in the dark, confined space, custom light bars were built and installed throughout. From the reception desk to the ceiling, light made this booth stand out from the crowd.
The Takeaway
Location is everything, but it doesn’t have to stifle creativity. The real world is full of obstacles and problems just waiting to be solved by those willing to think outside of the box.
