With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.
Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.
EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.
For years, touch screens have been a big part of interactive strategies. However, the COVID-19 pandemic has raised new health and safety concerns, challenged many traditional “hands on” interactives, and created the need for safer, touchless alternatives.
While there are many differences between virtual and physical trade shows, there are some notable similarities as well. Areas such as following a timeline, creating engaging content, and staying true to your goals are universal to both in-person and online events.
Many events have been impacted by COVID-19, and the Trade Show Checklist will help you consider and think about all the things you need to prepare for, from pre-show all the way to post-show.
An established partnership is an unbeatable approach to the new forms of communication and outreach available to sales and marketing teams today.
Whether you are planning an in-person event, a virtual event, or some kind of hybrid, there are some recommended best practices to follow to increase your odds of a successful event. At Exhibit Concepts, we follow our proprietary 4D Methodology – Discover, Design, Develop, Deliver
And that’s a wrap! We concluded our “Connections Happen Here. There. Anywhere.” series, as we discussed the channel that can be accessed “anywhere”: virtual. After a year of planning and
One thing common among virtual events is that they take “place” online. After that, virtual and digital events cover a wide range of possibilities and formats, depending on your needs, objectives, audience and budget. The good news is that there is sure to be a virtual solution that fits your situation.
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More
