#ExperienceECI – Rethinking Service and Dedication
Exhibit Concepts is revamping its strategies. We recently conducted a brand survey to find out what we do best.
Exhibit Concepts is revamping its strategies. We recently conducted a brand survey to find out what we do best.
GBAC can help you adopt best practices for your space, such as creating a cleaning sterile schedule, knowing when and what to clean, as well as how to properly sanitize and which products to use to provide a safe experience for everyone.
How can your brand stand out at as more and more innovative tech continues to become more accessible across the board?
Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.
As trade shows were shutting down in 2020, OTC Daihen, Inc. made a dramatic pivot to a virtual show with zero hesitation. OTC called upon ECI to leverage our skills, and new virtual platform, VExP, through NEXT Lab. Their proprietary virtual event was created within three months, equipped with live sessions, valuable resources, 1:1 meetings, chat options, and a safe space for attendees to utilize these offerings.
With the help of ECI’s NEXT Lab team, the Kellogg’s Away from Home K-12 team created their own proprietary, virtual event amidst the cancellation of the School Nutrition Association Annual National Conference in summer 2020. This case study details their decision to go virtual, and ECI’s solutions for how to create a virtual event platform which provided a memorable and engaging attendee experience.
Managing a brand to increase brand equity is about using market research to monitor brand performance relative to competitors, and designing integrated marketing programs to increase share, solidify brand positioning, or any host of other strategic objectives.
EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.
For years, touch screens have been a big part of interactive strategies. However, the COVID-19 pandemic has raised new health and safety concerns, challenged many traditional “hands on” interactives, and created the need for safer, touchless alternatives.
Many events have been impacted by COVID-19, and the Trade Show Checklist will help you consider and think about all the things you need to prepare for, from pre-show all the way to post-show.
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More