
Current Forecast: Rapid Intensification
Many people readily admit that trade shows have returned with a vengeance – faster and with more force than any of us predicted. For many, it felt like a storm!
Many people readily admit that trade shows have returned with a vengeance – faster and with more force than any of us predicted. For many, it felt like a storm!
Storytelling forms the backbone of what we do in the experiential world. Stories are memorable – they stick with you – and are highly likely to be passed along to someone else.
Seth Godin (one of my favorite bloggers and business strategists) wrote a recent blog about how meteorologists on TV spend most of their time talking about how the weather is right now. That’s good to know. But, what people MOST want to know is what is going to happen in the FUTURE.
Due to the disruption COVID-19 caused to face-to-face marketing in 2020 and early 2021, many in-person events have been rescheduled to the 2nd half of 2021. Should you participate in a rescheduled face-to-face event even if the next regularly scheduled event will be held in nine months or less?
EDPA ENGAGE brings together some of the best in the industry to spark new ideas and discuss upcoming trends. ECI’s Jeffrey Hannah attended ENGAGE 2021 and shares his takeaways, with an optimistic outlook for the next 3 to 12 months and beyond.
You come from a unique background that shapes your view of the world. But what if your approach did more harm than good?
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More
NEXT Lab is a dynamic, experiential, and creative team dedicated to developing unique digital and virtual experiences for trade shows, museums, education spaces, marketing initiatives, and interior environments. Learn More