When it was time to launch a new brand Abbott Nutrition naturally turned to long time tradeshow marketing partner, Exhibit Concepts. ECI developed a strategy around The Science of Nutrition theme that supports product lines for infants, toddlers, adults, diabetics and critical care nutrition.

The large stretched mesh fabric canopies and rear lit blue 30" upright columns, along with the digital messaging on vertical mounted LCD screens created an experience on the trade show floor that conveyed the new brand. A comprehensive with a pre and post show marketing campaign supported both the theme and new brand, while generating many opportunity for accompany in transition.